A small group on the White Cliffs at golden hour, their coach facing them, the coastline between Dover and Folkestone behind

Inner work, outdoors.

We pair intimate group coaching with immersive journeys through wild landscapes, to help you move through life's challenges.

To move forward, you need to move forward.

Our guess is you're carrying something right now. A decision you keep circling. A fear you talk around. A change you can't quite start.

You've turned it over endlessly in your mind β€” which is exactly the problem. It stays up in your head, where the same thoughts and worries just circle, never quite becoming anything.

Salt+Soil was born from a simple belief: the way out was never in your head. It's through your body.

The evidence

Why we believe in movement meets nature

None of this is wishful thinking. Decades of research across neuroscience and behavioural science back up what happens when you move through a landscape. Here's just a taste.

Walking boosts our creativity.

We do our best thinking on our feet β€” movement opens up ideas in a way sitting still can't. A Stanford study found walking lifted creative idea-generation by an average of around 60% versus sitting.

Oppezzo & Schwartz, 2014

Nature frees us from rumination.

Time in a natural landscape quiets rumination β€” the repetitive, stuck thinking you arrive carrying. In a Stanford experiment, a 90-minute nature walk reduced rumination and calmed the brain region tied to repetitive negative thought; an identical urban walk did nothing.

Bratman et al., 2015

Nature gives us greater clarity.

Being in nature refills the focus and clarity that ordinary life drains, so you can actually think straight by the end of the day. This is Attention Restoration Theory: directed attention and working memory measurably improved after a walk in nature.

Berman, Jonides & Kaplan, 2008

Big views shrink our problems.

Awe at a vast landscape makes the self β€” and its worries β€” feel smaller and more manageable, and pulls perspective outward. Berkeley research on awe and the β€œsmall self” found that vast, beautiful nature reliably diminishes self-importance and widens perspective.

Piff et al., 2015 & Bai et al., 2017

A coaching group journaling together in a sunlit forest clearing
A small group hiking a woodland trail and crossing a stream
Carl with arms raised on Trolltunga, above the Norwegian fjords
Carl on a mountain summit, valley and lakes behind him
Carl Martin, founder and head coach at Salt+Soil
Carl on a ridgeline above the clouds, pointing skyward
Carl on a clifftop high above the Norwegian fjords

Meet your coach

β€œWhen I returned to nature,
I returned to myself”

Hi, I'm Carl Martin β€” founder and head coach at Salt+Soil.

As a boy, I lived for the outdoors. But adulthood has a way of pulling you away from the natural world and behind a desk.

In 2018, within the space of a few weeks, I had to shutter my startup due to health issues, and one of my closest friends took his own life.

I can't fully explain the impulse, but something sent me to the mountains. Within weeks I was hiking the Norwegian fjords β€” and it became one of the most formative experiences of my life.

Moving my body in nature to process my grief and the changes I was experiencing in my life was absolutely foundational to rebuilding my life, and making the big decisions that demanded real clarity.

Salt+Soil is what brings together my love for the outdoors with over a decade of coaching experience; accredited with the ICF since 2019.

I've helped countless incredible people and companies navigate the complexity of change β€” and now excited at the chance to help you navigate the big changes in your own life too.

Our launch experience

CHALK

A one-day guided coaching experience across the top of the White Cliffs between Dover and Folkestone.

Sunday 20th September 2026 / 9:30am – 5pm

Ready to walk roughly eight miles of white chalk cliffs from Dover to Folkestone β€” some of the most dramatic coastline in England? Beneath your feet is the chalk itself: the floor of an ancient sea, pressed from countless small lives over millions of years and lifted into the light.

It's a coast layered with human history β€” and for centuries, people have stood on this edge of the country, watching the water, bracing for whatever might cross it. It's a fitting place to face whatever you're bracing against in your own life.

As we walk, the landscape opens things up. At the right moments, you'll have the time, the space, and the right question to work something through β€” both on your own, and alongside your small group doing the same.

We finish where the land meets the sea: a communal lunch on the beach, then a sauna and a cold plunge at the UK's largest beach spa β€” a clean, cold line under the day, and the moment you step into what comes next.

The coastline curving toward Folkestone, seen from the cliff path
The White Cliffs and green slopes above a calm sea on a clear day
Two walkers on the White Cliffs path between Dover and Folkestone
A path winding through gorse along the cliff top
The beach spa at Folkestone β€” a sauna cabin and seawater plunge pools by the shore
Folkestone harbour arm lighthouse in golden light β€” the journey's end

You'll come away with:

01

What was a problem that felt stuck will finally feel like it's moving.

02

A new-found perspective: the thing you carried in, seen at a truer size.

03

One concrete first step β€” chosen and committed to, not just imagined.

CHALK is for you if…

  • you're carrying something real (a decision, a fear, a change)
  • you're done thinking it in circles and ready to move through it
  • you're game (and fit enough) to walk eight miles and climb hills
  • you've got the courage to end up in REALLY cold water

CHALK is not for you if…

  • you're after a spa day or a gentle reset
  • you want a group hike with a view and no questions
  • you're hoping to stay comfortable β€” this is beautiful, but it's work

Launch offer

Β£149 Β£249 per person

Only 14 spaces available on the launch cohort.

Get early access to tickets

What's included

  • Access to the CHALK process and materials
  • Expert coaching and guiding for the full route
  • A well-deserved seaside lunch in Folkestone
  • Sauna and cold plunge time at the UK's largest beach spa